Institutional Investor magazine redesign
Rebranding a trusted Wall Street stalwart as a forward looking, digital savvy media company.
Redesign, Rebranding, Art Direction, Storytelling, Typography, IdeationThe redesign was part of an effort to attract a younger readership and reposition the brand as a digital savvy media company ready for the digital age. As such, the magazine needed to not only reflect its 50 year past, but also look fresh and young for a new demographic. The result is a modernist feel that not only appeals to its established readership but also to a more tech focused audience.
Pre redesign cover